Friday the 13th of September (an ominous date if we ever saw one), marks the start of London Fashion week. A week where the crème de la crème of the fashion world unite collectively to showcase the very best styles for the upcoming season. We have partnered with London Fashion Week for 7 years, producing the official ethically and sustainably made premium totes and merchandise.
We ourselves strongly believe in the movement towards a more sustainable fashion industry, and this year’s positive fashion incentive on behalf of The British Fashion Council is something which is amazing to see. As well as supporting equality and diversity, and craftsmanship and community in the fashion industry, a key part of the positive fashion showcase this year is sustainability.
The BFC states that a key focus of the Institute of Positive Fashion is “Ethics – Focuses on social, environmental and business governance to drive a more sustainable fashion future. Positive Fashion champions the long term sustainability of the fashion sector which contributes £32.3 Billion to the UK economy in GDP and supports 890,000 jobs. Through the power of collective influence, our Positive Fashion committee of global brands, designer businesses and industry stakeholders gather thought leadership and drive change through best practice.”
They also state that “As part of the British Fashion Council’s Positive Fashion initiative, the BFC, Vivienne Westwood and The Mayor of London are reaching out to fashion brands and businesses to commit to SWITCH to a green energy supplier or to a green energy tariff by 2020. The year 2020 significant, tying the campaign to the Paris Agreement within the United Nations Framework Convention on Climate Change; whose goal it is to prevent what scientists regard as dangerous and irreversible levels of climate change.”
This initiative marks the shift in the fashion industry towards a more sustainable future. This year as part of the Positive Fashion showcase, The BFC will showcase more up and coming, sustainability focused brands, such as Zanna Van Dijik’s Stay Wild Swim. Exposing the good which is being done within the fashion industry in the name of sustainability will hopefully make it a wider known issue, and allow other brands to adopt similar methods, meaning the overall sustainability of the industry is improved. We ourselves are constantly finding new initiatives which will help make the production of our fashionable tote bags even more sustainable.
We are at London Fashion Week throughout the week, and will be interviewing members of the fashion community to find out whether sustainable fashion is a growing movement, or just a 2019 trend.
Keep an eye out on our Instagram @bagsofethics for lots of Fashion Week content, and to see the official LFW canvas totes in action!
Bags of EthicsTM