“In 2021 only 9% of PLASTIC was RECYCLED in the UK. We can no longer HIDE behind the MYTH that we can RECYCLE our way out of this CRISIS.”
As one of the first manufacturers to champion the reusable bag, Bags of Ethics played a huge role in the shift from disposable to reusable supermarket shopping bags. We’ve worked with some of world’s largest brands, including Tesco, John Lewis, Sainsbury’s, Harrods, NIKE, London Fashion Week, Google, L’Oreal, Chanel and Dior to help develop their branded reusable products. This shift to reusable materials also opened up a whole new market for farmers, creating jobs in developing countries.
Changing the customer mindset from plastic to reusable bags has been a huge step in the right direction, but there is still so much more we can do to reduce the estimated 8 million pieces of plastic that make their way into the ocean every day.
“Plastic carrier bag sales
fell by more than 95%
since 5p charge
introduced”
The Guardian, 2020
“Plastic carrier bag sales
fell by more than 95%
since 5p charge
introduced”
The Guardian, 2020
We want to lead by example to create small changes that have lasting impact. We work hard to reduce our everyday plastic usage, and we want to spread the message that everyone has a role to play in the war against plastic. From switching from disposable bags to sustainable packaging, or from single use coffee cups and plastic bottles to reusable mugs and bottles, and even gifting with bags rather than wrapping paper, every small change adds up to create a big impact over time.
Furthermore, Bags of Ethics collaboration products help to fund conservation, education and design projects to support charitable organisations who share our values and are working for change.

Designed to
be reused
5000+ times

Created using REACH compliant,
non-toxic inks

Produced using certified organic, upcycled, recycled or deadstock material

Carbon offset with
tree planting
programme

Designed to be reused 5000+ times

Carbon offset with tree planting programme

Produced using certified organic, upcycled, recycled or deadstock material

Created using REACH compliant, fully degradable, ocean-friendly inks
Our YouTube Plant Room series delves into some of the most fascinating issues in sustainability and manufacturing. Join our CEO, Smruti, as she talks to industry leaders and renowned experts.
Sian Sutherland, Co-Founder of A Plastic Planet
Discussion about the global plastic crisis, highlighting why recycling alone is insufficient and emphasising the need for a fundamental shift toward sustainable alternatives.
Beth Knight, Cambridge Head Tutor
Insights on business sustainability, Ecolabel challenges, and Beth's game-changing solution – the digital product passport. Discover how this innovative concept simplifies the complex world of Ecolabels, benefiting both consumers and business leaders.
Explore international brand & sustainability growth in the UK and India with industry leaders discussing strategies for collaborations, franchises, and licensing. Featuring insights from experts like Jamila Saidi, Angela Far
Sian Sutherland, Co-Founder of A Plastic Planet
Discussion about the global plastic crisis, highlighting why recycling alone is insufficient and emphasising the need for a fundamental shift toward sustainable alternatives.
Beth Knight, Cambridge Head Tutor
Insights on business sustainability, Ecolabel challenges, and Beth's game-changing solution – the digital product passport. Discover how this innovative concept simplifies the complex world of Ecolabels, benefiting both consumers and business leaders.
Explore international brand & sustainability growth in the UK and India with industry leaders discussing strategies for collaborations, franchises, and licensing. Featuring insights from experts like Jamila Saidi, Angela







| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
In the early 2000s Supreme Creations was selling reusable bags and packaging made from cotton to small health food shops, and to forward-thinking sustainable companies like Mooncup, and Bodyshop which wanted alternatives to single-use plastic.
At the time Sri was also the largest wholesaler in Europe of a natural yarn called jute – a “golden fibre” which was used to form the backing of carpets, but could also be transformed into sacks, bags, and packaging…
It was however a chance encounter with the parents of two girls taking part in The Wings of Hope Achievement Awards, a charity co-founded by Dr R Sri Ram and his wife Rajni, that turned Supreme Creations from being a wholesale business to a major manufacturing one.
Two 14-year-old girls invited Sri and Rajni, as their “guests of honour”, to witness the launch of hundreds of balloons in central London, as part of their fundraising project for the Wings of Hope Children’s Charity.
During the photoshoot, the parents of one of the students thanked Sri and Rajni for giving their daughter the chance to be a young entrepreneur for a great cause and invited Sri to his offices that week for a coffee.
This chance meeting led Dr R. Sri Ram to be summoned by the Board of Tesco, the UK’s largest supermarket (whom this parent happened to be associated with) to help lead an initiative on using new alternative materials to plastic.