CEO of Bags of Ethics honoured in the 2025 New Year’s Honours list for her remarkable contributions to sustainable fashion, design, and innovation. The award celebrates a legacy of compassionate entrepreneurship, her dedication to community service, and leadership in promoting ethical practices, inspired by her family’s vision for positive change in the industry and beyond. read more HERE
Jan 02, 2025
New Year Honours: Green Economy Leaders Recognised
Smruti Sriram, CEO of Bags of Ethics, was honoured for her leadership in promoting sustainable fashion and ethical manufacturing practices worldwide. read more HERE
Jan 01, 2025
Fashion Leaders Honoured in New Year List
Smruti Sriram receives OBEs for advancing ethical practices and innovation in the fashion and textile industries. read more HERE
Dec 31, 2024
Smruti Sriram: Honoured for Ethical Innovation
Smruti Sriram, CEO of Supreme Creations, was recognised on the New Year Honours list for advancing sustainable manufacturing and ethical business practices. read more HERE
Dec 31, 2024
New Year Honours 2025: Celebrating Excellence
Smruti Sriram, Leena Nair, and other industry leaders are recognised for their outstanding contributions to British society. read more HERE
Dec 31, 2024
A celebration of innovation and sustainability
Smruti Sriram, honoured with an OBE for her work in advocating for reform in textile manufacturing and championing environmentally conscious design. read more HERE
Dec 31, 2024
Smruti Sriram Reflects on OBE Honour
CEO of Bags of Ethics, Smruti Sriram, expresses gratitude for the honour, acknowledging the support and inspiration of her family, including her father’s vision for sustainability and her mother’s commitment to service. read more HERE
Dec 31, 2024
Indian-Origin Professionals Honoured in King Charles’ 2025 New Year Honours
Smruti Sriram, fashion industry leader and CEO of Bags of Ethics, receives an OBE for her contributions to sustainable fashion and public service. read more HERE
Dec 31, 2024
'Unsung Heroes' Recognised in King Charles’ 2025 New Year Honours
Smruti Sriram, a key figure in sustainable fashion, is awarded an OBE for her impactful public service and leadership in the fashion industry. read more HERE
Dec 30, 2024
The New Year Honours list 2025 in full: Every person celebrated this year
Smruti Sriram was recognised for her dedication to sustainable practices in the fashion industry. read more HERE
Dec 30, 2024
List of Londoners recognised in New Year's Honours list 2025
Smruti Sriram, CEO of Bags of Ethics, has been awarded an OBE for her outstanding contributions to the fashion industry, with a focus on sustainability and ethical manufacturing. Her leadership has set new standards for conscious fashion, advocating for reform and environmentally responsible practices in textile production. read more HERE
Oct 28, 2024
Achieving success for entrepreneurs' daughters
At the recent FFI Conference, discussions highlighted the unique strengths daughters bring to family businesses. A standout story featured Dr R. Sri Ram and Smruti Sriram of Supreme Creations, who transformed the company through sustainable practices and social impact initiatives like Bags of Ethics. read more HERE
Oct 23, 2024
DFNI- Wings of Hope Holds Achievement Awards Ceremony
The celebrations honoured the 2023-2024 WOHAA students, who spent months on projects such as world record attempts, cultural events, and community service. read more HERE
Oct 18, 2024
Celebrating Diwali Through Fashion: Empowering Women and Embracing Sustainable Design
Listen to Smruti Sriram on Times Radio, where she discusses bridging South Asian heritage with ethical fashion, supporting women, and promoting sustainable practices in the industry. read more HERE
Oct 14, 2024
Could Diwali become a new highlight on the global fashion calendar?
The rise of South Asian voices in fashion and the growing spending power of Indian consumers have prompted brands to embrace Diwali celebrations, but it should be part of a broader strategy. read more HERE
May 22, 2024
How do we adopt circularity at scale in fashion and textiles?
Is a circular economy in textiles possible? Dr R Sri Ram, founder of Bags of Ethics and Supreme Creations believes..… read more HERE
April 19, 2024
Bags of Ethics hosts UK-India market sustainability visit
The objective of the trip was for brands from UK and India to connect from fashion, beauty, luxury, and retail sectors with a key focus on sustainability in action … read more HERE
March 20, 2024
Red Sea Houthi attacks: How our company Bags of Ethics is coping
The past three months have presented significant challenges for us. About 90% of our sea shipments have been impacted by the red sea crisis, affecting exports to Europe, Australasia, and Africa … read more HERE
March 14, 2024
Why trade disruptions are bad news for shipping’s decarbonisation targets
Trade disruptions wreak havoc on shipping's decarbonisation goals. With maritime routes under pressure from climate impact and geopolitical conflicts, costs soar, and carbon footprints expand. Dr Sri Ram and Smruti Sriram share their experience on shipping goods from India to Europe. … read more HERE
Feb 20, 2024
The Red Sea attacks: how international trade is navigating choppy waters
Listen to Smruti Sriram on BBC's Business Daily today, commenting on the impact the Red Sea crisis has had on their business and on global trade … Full podcast available
Dec 20, 2023
Dr Sri Ram, founder of Bags of Ethics and Supreme Creations, reflects on how business can lead to charity work.
The return on doing good is hard to measure, but it gave Supreme Creations its big break… read more HERE
Sep 21, 2023
Hot List: Here’s what’s new in your favourite stores and online this week
If you haven't heard of NewGen, it's a programme set up by the British Fashion Council to nurture emerging British talent, and they're celebrating 30 years with a gorgeous new bag collection in collaboration with Bags of Ethics.… read more HERE
Sep 19, 2023
Green Tree Badge initiative launched to inspire millions of children
Together The Royal Forestry Society and Bags of Ethics has launched a new Green Tree Badge initiative, to support millions of children nationwide get involved with the world of trees...read more HERE
Sep 18, 2023
What everyone wants this London Fashion Week is a slice of the action — and rugby shirts
Thankfully, the new crop of London designers have one thing in their sights — reducing the environmental impact of their creations. read more HERE
Sep 18, 2023
BFC teams up with NewGen alumni on a bag collection
The lore that collects around London – that crucible of avant-garde fashion, fired in the coals of Central Saint Martins – is not some psychic coincidence, but the result of significant financial investment. read more HERE
Sep 17, 2023
BFC teams up with NewGen alumni on a bag collection
The British Fashion Council is commemorating three decades of its NewGen talent initiative with a collaboration with seven of its NewGen alumni designers on a bag collection crafted in partnership with Bags of Ethics....read more HERE
Sep 15, 2023
Guide to London Fashion Week Spring Summer 2024, here are the news not to be missed
For London Fashion Week , Spring Summer 2024 is a special season as it celebrates thirty years of the event . On this occasion, the British Fashion Council has announced a party-exhibition at the Design Museum. Read more HERE
Sep 14, 2023
NEWGEN Celebrates 30 Years!
Each year, in the lead-up to London Fashion Week, we eagerly look forward to the shows of emerging designers nurtured by the British Fashion Council's NEWGEN initiative. Read more HERE
Sep 14, 2023
The Design at Cromwell Place
From the main programme, the exhibition Bags of Art and Design shows the results of a collaboration between global design studio Pentagram, art supply retailer Cass Art and eco accessories brand Bags of Ethics. Read more HERE
Sep 06, 2023
Initiative to engage more children with trees launches at Kew Gardens
The Royal Forestry Society, and Bags of Ethics have launched a nationwide initiative, the Green Tree Badge, to get children more engaged with trees...read more HERE
Sep 06, 2023
Bags of Ethics and the Royal Forestry Society are joining forces to make positive change
This month marks the start of a landmark, nationwide initiative, The Green Tree Badge The pioneering campaign aims to put trees and nature centre stage for children and their communities this year… read more HERE
Sep 05, 2023
Millie Mackintosh made the most of the surprise sun by taking her two daughters to Kew Gardens
Ex-Made in Chelsea star Millie Mackintosh made the most of the surprise sun by taking her two daughters to Kew Gardens yesterday for a green initiative by Bags of Ethics and the Royal Forestry Society that aims to teach kids about the wild. Mackintosh, who was part of the MIC party set, recently marked a year of being sober....read more HERE
Sep 05, 2023
Ellie Goulding and David Jason back new Royal Forestry Society scheme
SIR David Jason and singer Ellie Goulding are among the leading names to lend their support to a new Royal Forestry Society (RFS) initiative that aims to reach one million children across the country....read more HERE
Sep 05, 2023
Millie Mackintosh attends Royal Forestry Society event with her daughters Sienna, three, and Aurelia, 21 months
Millie Mackintosh cut a summery figure as she attended an event hosted by Green Tree Badge by Bags of Ethics and Royal Forestry Society at Kew Gardens on Monday.… read more HERE
Mar 14, 2023
Rixo has debuted a reusable shopper bag in collaboration with Bags of Ethics.
Following the success of Rixo collaboration with Bags of Ehics, the Choose to Reuse collection is now available at Sainsbury, in stores and online, with the bags starting at £10. Read More HERE
Nov 30, 2022
Bags of Ethics x Boots by Giles Deacon Wash Bag Collection on ITV This Morning Christmas Gift Guide
We are delighted to be featured in the Christmas Gift Guide on ITV This Morning presented by Alice Beer, Holly Willoughby and Phillip Schofield. Watch this clip of the Consumer Editor talk about our products as part of an independent brand round-up of Christmas gifts to purchase from. Browse the collection HERE
May 25, 2022
We try before you buy JUBILEE TEA TOWELS
Alice Hare selected our The Queen’s Green Canopy set of 2 Jubilee tea towels in the Daily Mail Femail Magazine this Thursday. See more HERE
May 19, 2022
The best Platinum Jubilee collectables and gifts to celebrate the Queen