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Press
For press inquiries, please send an email to info@bagsofethics.org
July 23, 2025
The Power of Upcycling at Scale: A New Era for Textiles
Dr. R. Sri Ram shares how Bags of Ethics and British Airways turned obsolete uniforms into functional, upcycled products, proving that with the right mindset, upcycling can be scalable, sustainable, and socially empowering. read more HERE
July 23, 2025
British Airways and Bags of Ethics Launch Industry-First Uniform Upcycling Initiative for a Sustainable Future
A world-first in aviation sustainability, the project transforms retired BA uniforms into eco-friendly travel products, promoting circular design and community impact. read more HERE
June 27, 2025
Upcycling at scale is achievable – here’s how we did it
Dr. R. Sri Ram, Founder and Managing Director of Bags of Ethics (Supreme Creations), describes how his company collaborated with British Airways to repurpose thousands of the airline’s retired uniforms, transforming them into new products instead of sending them to waste. read more HERE
Jan 03, 2025
Smruti Sriram Awarded OBE for Services to Fashion
CEO of Bags of Ethics honoured in the 2025 New Year’s Honours list for her remarkable contributions to sustainable fashion, design, and innovation. The award celebrates a legacy of compassionate entrepreneurship, her dedication to community service, and leadership in promoting ethical practices, inspired by her family’s vision for positive change in the industry and beyond. read more HERE
Dec 30, 2024
List of Londoners recognised in New Year's Honours list 2025
Smruti Sriram, CEO of Bags of Ethics, has been awarded an OBE for her outstanding contributions to the fashion industry, with a focus on sustainability and ethical manufacturing. Her leadership has set new standards for conscious fashion, advocating for reform and environmentally responsible practices in textile production. read more HERE
Oct 28, 2024
Achieving success for entrepreneurs' daughters
At the recent FFI Conference, discussions highlighted the unique strengths daughters bring to family businesses. A standout story featured Dr R. Sri Ram and Smruti Sriram of Supreme Creations, who transformed the company through sustainable practices and social impact initiatives like Bags of Ethics. read more HERE
March 14, 2024
Why trade disruptions are bad news for shipping’s decarbonisation targets
Trade disruptions wreak havoc on shipping's decarbonisation goals. With maritime routes under pressure from climate impact and geopolitical conflicts, costs soar, and carbon footprints expand. Dr Sri Ram and Smruti Sriram share their experience on shipping goods from India to Europe. … read more HERE
Sep 21, 2023
Hot List: Here’s what’s new in your favourite stores and online this week
If you haven't heard of NewGen, it's a programme set up by the British Fashion Council to nurture emerging British talent, and they're celebrating 30 years with a gorgeous new bag collection in collaboration with Bags of Ethics.… read more HERE
Sep 15, 2023
Guide to London Fashion Week Spring Summer 2024, here are the news not to be missed
For London Fashion Week , Spring Summer 2024 is a special season as it celebrates thirty years of the event . On this occasion, the British Fashion Council has announced a party-exhibition at the Design Museum. Read more HERE
Sep 06, 2023
Bags of Ethics and the Royal Forestry Society are joining forces to make positive change
This month marks the start of a landmark, nationwide initiative, The Green Tree Badge The pioneering campaign aims to put trees and nature centre stage for children and their communities this year… read more HERE
Sep 05, 2023
Millie Mackintosh made the most of the surprise sun by taking her two daughters to Kew Gardens
Ex-Made in Chelsea star Millie Mackintosh made the most of the surprise sun by taking her two daughters to Kew Gardens yesterday for a green initiative by Bags of Ethics and the Royal Forestry Society that aims to teach kids about the wild. Mackintosh, who was part of the MIC party set, recently marked a year of being sober....read more HERE
Sep 05, 2023
Millie Mackintosh attends Royal Forestry Society event with her daughters Sienna, three, and Aurelia, 21 months
Millie Mackintosh cut a summery figure as she attended an event hosted by Green Tree Badge by Bags of Ethics and Royal Forestry Society at Kew Gardens on Monday.… read more HERE
Nov 30, 2022
Bags of Ethics x Boots by Giles Deacon Wash Bag Collection on ITV This Morning Christmas Gift Guide
We are delighted to be featured in the Christmas Gift Guide on ITV This Morning presented by Alice Beer, Holly Willoughby and Phillip Schofield. Watch this clip of the Consumer Editor talk about our products as part of an independent brand round-up of Christmas gifts to purchase from. Browse the collection HERE
May 25, 2022
We try before you buy JUBILEE TEA TOWELS
Alice Hare selected our The Queen’s Green Canopy set of 2 Jubilee tea towels in the Daily Mail Femail Magazine this Thursday. See more HERE
May 19, 2022
The best Platinum Jubilee collectables and gifts to celebrate the Queen
Our Queen’s Green Canopy x BOE collection is featured in the Good House Keeping’s selection of best Platinum Jubilee collectables and memorabilia. Click HERE to read the article
May 18, 2022
Commemorative Queen’s Platinum Jubilee gifts target those with more regal budgets
Our nature-inspired merchandise in partnership with the Queen’s Green Canopy initiative has been selected by The Telegraph as the best memorabilia for Eco-conscious collectors. View the article here
April 21, 2022
7 best bags for life and reusable carriers for shopping more sustainably
Bags of Ethics started, as the name suggested, with a reusable bag. Now the offering has spread far and wide to include food, fashion and beauty. View the article here
March 22, 2022
As seen in the Evening Standard London
"Minister Alok Sharma and Vogue editor Edward Enninful were among those at the Bags of Ethics event in Chelsea Physic Garden. Fashion designer Dame Zandra Rhodes planted a tree, as did cookery writer Clodagh McKenna, and model Jordan Barrett and artist Daniel Lismore." View the article here
Feb 02, 2022
Alice Hare tries reusable bottles before we buy
Our RIXO reusable bottles were tried and tested by Alice Hare from Daily Mail online. She rated our Choose to Reuse bottles as 5/5 for its unique qualities such as staying hot for 12 hours and cold for 24. View the article here
Dec 21, 2021
Daily Mail Online: Bags of Ethics reusable cups win 5/5 ratings
Alice Hare at the Daily Mail online rated her favourite reusable coffee cups for readers before they buy. Our Great British Designer 'Choose to Reuse' coffee cups won 5/5 ratings. Read more here
Dec 10, 2021
Alice Beer features Great British Designer wrapping bags for eco-friendly alternatives
Alice Beer joins Holly Willoughby and Phillip Schofield to share her favourite eco-friendly gift wrapping alternatives. She features our Great British Designer wrapping bags in this segment and talks about Bags of Ethics. To watch the segment - Click Here
Dec 09, 2021
Fashion United: Choose to Reuse collaboration with Bags of Ethics and Rixo
Fashion United covers our newest collaboration with the British Fashion Council and British fashion brand, RIXO.
Dec 08, 2021
Choose to Reuse range featured on ITV's This Morning with Lousie Roe
Lousie Roe features our RIXO X BOE Choose to Reuse products in her Everyday essentials look book. Her wonderful model is seen styling our black tulip canvas shopper bag, white tulip coffee cup and black tulip reusable drinking bottle. To watch the video - Click Here
Dec 06, 2021
The Times Gift under £100 for her
The Times magazine featured our RIXO x British Fashion Council reusable drinking bottles in black tulip print in their 20 great gifts for her all under £100 gift guide for the Christmas season. Read more
Dec 02, 2021
Reusable Mesh Bags in Metro newspaper
The Metro newspaper featuring our reusable mesh bags in their 'Hot list more stuff we want' section. 
Read More
Nov 20, 2021
Telegraph Magazine Best Weekend Buys: RIXO White Tulip Canvas Shopping Bag
Our Rixo white tulip print was featured in the Telegraph magazine on 20th November 2021. The bag has been made in collaboration with the British Fashion Council and designed by British designers, Rixo as part of our new Choose to Reuse campaign launched in early November. Read More
Nov 05, 2021
Press Release: BFC Launches Choose to Reuse campaign in collaboration with Bags of Ethics
The British Fashion Council (BFC) is announcing today the launch of the ‘Great British Designer Choose to Reuse’ campaign, a collection of conscious lifestyle products designed by RIXO in collaboration with Bags of Ethics, available to purchase online. The campaign aims to encourage the public to take the challenge to ‘Choose to Reuse’ by swapping from disposable items to reusable alternatives with the end goal of reducing the waste produced from single-use plastic. As part of the campaign, participants are encouraged to log their swap online at bagsofethics.org, with the ultimate target of 1 million swaps. Read More
BOE x BFC Great British Designer Face Coverings
Our latest project, a collaboration with The British Fashion Council and 6 British fashion designers, has seen a lot of press coverage since it’s announcement on Friday 5th June. We collaborated to produce 6 different sustainable, reusable, non-medical masks to help tackle the spread of COVID-19 and help raise money to be split between 3 different charities: NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund, and the Wings of Hope Children’s Charity. Below is a short summary of the press coverage, and a little more information on this exciting new project.
“British designers collaborate to make charity masks. The British Fashion Council [BFC] has announced the launch of sustainable, non-medical face masks that aim to raise £1m to be split between three different charities. The campaign is launching in collaboration with ethical supply chain specialists Bags of Ethics, which has manufactured the face coverings in its partner factories.”
The BFC launches designer face masks for charity.
The British Fashion Council has announced a new campaign entitled ‘The Great British Designer Face Coverings: Reusable, for People and Planet’. The initiative, which is in partnership with Bags of Ethics, will see the manufacture and international sale of sustainable and reusable non-medical face coverings, which have been designed in London by six British brands.”
“Designer masks for £15: How 6 LFW designers hope to raise £1 million with face coverings collection
Designer face coverings without the designer price tag. All coverings will be sustainably manufactured from organic cotton sateen by Bags of Ethics without any single-use plastic, and thankfully, we won’t have to pay designer prices for them either – the coverings will cost £15 for a pack of three with two protective pouches to keep them clean while not in use. And they’ll be easy to get hold of too – you can buy them now from the British Fashion Council’s website, and from retailers including Boots, Asos, John Lewis & Partners, Sainsbury’s (in the Tu clothing sections) and Argos.co.uk from 15th June.”
“British Fashion Council launches sustainable designer face masks Designed in London by six British designers, including Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO, the project aims to raise £1 million. The non-medical face coverings have been produced by sustainable company Bags of Ethics using no single-use plastic.”
“British designers launch face masks for charity British fashion designers and brands including Raeburn, Mulberry and Liam Hodges, have collaborated with the British Fashion Council on their ‘Great British Designer Face Coverings: Reusable, for People and Planet’ campaign to raise money for charity. The campaign is launching in collaboration with ethical supply chain specialists Bags of Ethics, which has manufactured the face coverings in its partner factories. Dr R Sri Ram, chairman of Bags of Ethics added: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s, we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags.”
“The British Fashion Council has launched a range of face coverings designed by six British designers as part of a joint campaign with Bags of Ethics. British designer brands Rixo, Mulberry, Julien Macdonald, Raeburn, Halpern and Liam Hodges have joined forces to create the masks, which were designed in London. The products are being manufactured at Bags of Ethics factories and will retail at £15 for three reusable, washable fabric face coverings with two protective pouches.”
“The British Fashion Council has announced a campaign to manufacture and sell sustainable and reusable non-medical face coverings amid the coronavirus pandemic.”
“In partnership with “sustainable manufacturers”, Bags of Ethics, the campaign will see reusable face coverings sold for £15 each, with the aim of raising £1 million for charity.”
“The BFC has launched ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics, to create sustainable and reusable non-medical face coverings. This comes after the government announced that from 15th June, wearing face coverings would be mandatory on public transport.”
“The campaign, ‘Great British Designer Face Coverings: Reusable, for People and Planet’, is a joint BFC initiative with Bags of Ethics to manufacture and retail sustainable and reusable non-medical face coverings that will not deplete the healthcare system, to use alongside existing social distancing measures. The project aims to raise £1 million with 100 per cent of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.”
“As many will be rocking face masks for the foreseeable future, Lorraine invited resident stylist Mark Heyes to talk about how to wear them and where to get them from.
Mark mentioned that the British Fashion Council have made some designer masks which are raising money for charity. He desired them as this season’s “must-have accessory.”
For more information about our masks visit https://bagsofethics.org/great-british-designer-face-coverings/ or follow @bagsofethics on Instagram.
“As part of Selfridges’ ongoing commitment to providing a safe working environment for team members and in line with Public Health England and the government’s latest guidelines, from Friday 24 July it will be mandatory for all Selfridges team members working instore to wear a face covering. To support its team members, Selfridges has launched three new face coverings, created in collaboration with Bags Of Ethics, which will be distributed to all of its team members for wearing across its retail shop floors and Head Offices. The Bags Of Ethics community has been created in collaboration with the British Fashion Council and sees leading designers, technicians, tailors, merchandisers and buyers come together to create reusable and sustainable face coverings with eco-friendly packaging to protect people and planet.”
“ Wondering where to buy a face mask? At the moment, face coverings are compulsory for anyone using public transport in England and, from 24 July, it will be mandatory to wear one in a shop. Here’s British Vogue’s guide on where and why you have to wear the form of PPE.
British Fashion Council
Great British Designer Face Coverings designed by: Julien Macdonald, RIXO, Liam Hodges, Mulberry, Raeburn and Halpern, bundle pack of 6, £30, available at Bagofethics.org.
“100 per cent of profits from the sale of this item will be split between NHS Charities Together, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.”
© Getty Images/BFC”
“Can you tell me about your work with the British Fashion Council?
We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways, so we were delighted to partner with the BFC on this project. With fashion being such a unifying force, we wanted to not only celebrate British designers but also champion sustainability in a time of crisis.
The masks were designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO.”