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Nurture Nature
Nurture
Nature
“75 PERCENT of the Earth’s land surface has been SIGNIFICANTLY ALTERED by HUMAN ACTIONS, including 85 percent of wetland areas.”
Native plants in our Indian factory include Neem, Mango, Jasmine, Roses, Bougainvillea, Palm, Bamboo & Money Plant
Trees for life
Just as we take resources from nature, we believe it is also our responsibility to also give back to nature in order to protect our natural resources and create a cyclical and sustainable environment. Trees, in particular, are vital to the planet for clean air, natural habitats and their natural power to combat climate change and protect against floods.
Since our business began, 25 years ago, we have planted, protected and conserved over 3.75 million trees through the Queen’s Green Canopy. Now, we’re teaching the next generation how to look after these trees and continue to nurture the natural world through the Green Tree Badge.
The water Cycle
Water is the very fuel of life, and so it is vital that we each play our part in keeping our waterways clean. In 2015 alone, the fashion industry used 79 billion cubic metres of water. Meanwhile UN estimates suggest that globally, 80-90% of wastewater is returned to the environment untreated. (Forbes, 2020)
We ensure that we conserve and protect water in every way we can – whether that’s through using materials and processes that require less water, or by using certified non-toxic inks. What little waste water we do produce is treated in our factory before being released back into the environment or used to water our plants.
Water conservation
We treat our waste water to ensure it’s safe to release back into the environment
We only use 100% non-polluting inks
and dyes
Waste water from our factory is used to water our garden
We conserve
water in our production processes
Our founder Dr R. Sri Ram (left) speaking on a panel at the Institute Of Positive Fashion Forum, April 2024
Waste not want not
In order to reduce our impact on nature, we create as little waste as possible and reuse materials wherever we can, like using deadstock to create our bags or offcuts to create handles and straps.
We are constantly innovating with scientific institutions like UCL and investing in our machinery to ensure we are ustilising the latest technology. This enables us to work with natural fabrics such as cotton, canvas, jute, deadstock leathers, faux-leathers, recycled nylons, and rPET to ensure we are able to create an extremely high standard of product in the most sustainable way possible.
Knowledge is Power
Our YouTube Plant Room series delves into some of the most fascinating issues in sustainability and manufacturing. Join our CEO, Smruti, as she talks to industry leaders and renowned experts.
How did plastic become a problem and how to live without
In conversation with Sian Sutherland, Co-Founder of A Plastic Planet
How did plastic become a problem and how to live without
In conversation with Sian Sutherland, Co-Founder of A Plastic Planet
Eco-labelling and greenwashing
In conversation with Cambridge Head Tutor, Beth Knight.
How to build a brand that changes consumer behaviour
In conversation with Ben Braithwaite, Head of Creative at Seedlip
Packaging and its creative process
In conversation with Matt Beardsell, Operations Director at Branding Agency Music
How to Create Sustainable Packaging for Your Beauty Brand?
In conversation with Karen Gerrard, founder of Seams Beauty
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