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As part of the Graduate Fashion Week campaign, British celebrity fashion designer, Julien Macdonald OBE designed a 3 print colour way, reusable landscape tote bag to raise funds for student designers. This was exclusively retailed at Tesco. The prints were part of Julien’s signature runway SS16 collection.
INSTAGRAM: Lauren Black
Label M/ Toni & Guy produced an exclusive tote bag to celebrate the 15-year collaboration with London Fashion Week, which was designed by London based fashion designer, IA London. The striking digitally printed reusable cotton bag was made to be reused 5,000 times. The cotton used for the bag was grown from rain-irrigated farms, and the print inks and dyes were tested to degrade in a non-toxic way to support cleaner waterways, whilst also being Vegan. The BOE bag can be reused 5,000 times, and can be repurposed in creative ways including gift-packaging and wall-art.
Beauty retailer Space NK collaborated with Bags of Ethics to launch a designer make up bag gift for their N Dulge customers. BOE friend, Giles Deacon was the chosen designer known for his modern interpretation of femininity. Deacon was at Bottega Veneta and Gucci before founding his own label GILES in 2003. Award-winning Giles created a signature dusky pink and barbed wire print for the luxury reusable make up bag as part of the BOE gold collection.
British fashion designer, Christopher Raeburn is renowned for responsible and intelligent fashion design for a global audience. The RÆMADE ethos, in particular, has pioneered the reworking of surplus fabrics and garments to create distinctive and functional pieces. For Graduate Fashion Week, Raeburn designed a 3 colour way cotton tote bag.
Matthew Williamson, British fashion and homeware designer, designed a capsule, limited edition collection of canvas bags for Sainsbury’s, with proceeds going to Sport Relief as part of the Bags of Ethics designer community collaborations. The three shopper styles were covered with a vibrant banana leaf print in varying colours; rose pink/berry, turquoise/indigo and mint/chocolate. The banana leaf print was inspired from South India where the BOE factory is based.
Mathilde Cabanas, French cult brand renowned for fun illustrations which are adult and kid-friendly, teamed up with Bags of Ethics to create a collection of reusable masks which are positive and help reduce stigma for children as they go back to school after the Covid-19 crisis. The designs include the signature Bisou print and other designs to make you smile. Shop them here
Henry Holland is known for his slogan design fashion items and has a large celebrity following of his bold, and colourful styles. Sunglass Hut the principal sponsors of London Fashion Week joined forces with Bags of Ethics and Henry Holland to create a “swag bag” for all customers who attended LFW, and those who purchased customized eyewear in stores globally. The all-over print canvas tote featured a fun internal pocket for sunglasses and was a must-have celebrating all things British.
The September 2016 London Fashion Week (LFW) shows kicked off the collaboration between British punk designer Gareth Pugh and Sunglass Hut (SGH) on a global campaign celebrating fashionable eyewear. BOE was the tote bag partner for both the canvas tote bag, and the luxury version with Vegan leather and faux suede touches. The give away bag was given to all SGH customers globally as a gift during LFW and saw an uplift in footfall into Sunglass Hut stores by over 10%, directly related to the tote bag project.