Greenwashing No More: European Parliament Takes a Stand for Transparent Eco-Labels

In a groundbreaking move, the European Parliament has voted to ban “greenwashing” – misleading environmental claims on product labels. No more vague terms like “climate neutral” without proof; only sustainability labels from authorised bodies will be allowed.

This law, championed by Anna Cavazzini of the Consumer Protection Committee, aims to end deceptive advertising. Now, companies can’t simply slap their own green logos on products – certifications from recognised bodies are a must.

But that’s not all. The new regulations also bring attention to product guarantees. Many consumers are unaware of the legal guarantee on products, so a clear note on duration will become mandatory. This not only empowers consumers but also encourages companies to produce long-lasting, repairable products.