The Farmer/ Mills
To get a fibre or material from the Earth into something that we can use requires a huge number of steps: sowing seeds, tilling fields, ginning into yarns, spinning into fabric etc.. The farmers and producers are wholly dependent on reliable information, in advance, on what crops are needed to be planted and harvested to plan for demand.
What is extremely dangerous for farmers is when a fad occurs. Farmers need time to plan in advance which seeds to sow, what staff they need on their fields, the natural fertilizers they need, the right machinery and tools to till the land. If there is a fad crop which becomes hotly required, it requires large investments by the farming community to change their practices. But once the fad fades – which can be overnight due to changing consumer demand driven by influencers, opinion leaders, and journalists – the farmers and their personal investments are at jeopardy.