On November 25, 2024, Smruti Sriram, CEO of Bags of Ethics, and Ketrin Felice, Sales Manager – Italy, were warmly welcomed by HM Consul General Milan, Kassim Ramji, and his team at the British Consulate in Milan. This pivotal meeting underscored the importance of fostering sustainable collaborations between the UK and Italy across key industries like retail, fashion, beauty, and lifestyle.
The Department for Business and Trade team showcased exciting opportunities for partnerships in the Italian market, highlighting shared values of design excellence, sustainability, and craftsmanship.
Speaking on the occasion, Smruti Sriram remarked:
“We are a global business and have always enjoyed working with our Italian clients. Our mission to promote reusable behaviour through exceptional design means we are well equipped to service the Italian market, who also care deeply about design, materials, heritage, and craft. Our shared values allow us to create beautiful, innovative products, and to push the message of sustainability to various industries.”
As a proud ambassador of the UK’s Department for Business & Trade’s Business is GREAT campaign, Bags of Ethics continues to lead the charge in promoting sustainability on a global scale. With a significant proportion of its operations rooted in export, the brand is poised to strengthen its presence in Italy, driving innovation and environmental consciousness.
This meeting marks a step forward in cultivating meaningful partnerships with Italian businesses, aligning efforts toward a more sustainable future.