British Fashion Council Announces Launch of ‘Great British Designer Face Coverings: Reusable, for People and Planet’ Campaign
British Fashion Council (BFC) is announcing today the launch of ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics, to manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside existing social distancing measures. Designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO the project aims to raise £1 million with Sale proceeds will be going to support NHS Charities together COVID 19 Urgent Appeal, BFC foundation Fashion Fund and The Wings of hope children’s charity.
The non-medical face coverings are manufactured at Bags of Ethics 100% owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic. The non-medical face coverings will not deplete healthcare systems. The product is being retailed at £15 for three reusable, washable, fabric face coverings with two protective pouches. These face coverings are available to buy online below and through our partner retailers including ASOS, Boots, John Lewis & Partners, Waitrose, and Sainsbury’s (in Tu Clothing sections and at till points in selected superstores, convenience stores and online at Tu.co.uk)
Dr R Sri Ram, Chairman, Bags of Ethics: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags. A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”
Caroline Rush, Chief Executive BFC said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”
To obtain face coverings for retail or use within your business please contact [email protected]