“If your actions create a legacy that INSPIRES others to dream more, learn more, do more and become more, then, you are an excellent leader.”
Dolly Parton
Bags of Ethics proudly boasts an 80% female workforce,
with over 70% of leadership roles being held by women. And that goes right to the top with our CEO, Smruti Sriram. Since joining Supreme Creations as CEO in 2013, Smruti was chosen as an ambassador for the UK Trade & Investment’s ‘Business is Great’ campaign. She was named in the BBC’s 100 Women of 2014 and featured in Management Today and the Sunday Times’s 35 Women Under 35 list in the same year.
Now, Smruti uses her influential voice to educate, empower and inspire other business and individuals to adopt more sustainable practices. She frequently speaks on panels and podcasts, lectures business students, judges sustainability awards and leads inspirational business trips. All while building a network of like-minded leaders, many of whom are also female.
Many of the women who work in our factory in Pondicherry, India, are from very humble backgrounds, but the stable jobs and fair salaries available to them at Bags of Ethics allows them to become pillars of their communities and often the main breadwinners for their families. By offering training and encouraging our employees to learn new skills, these women are able to create a better future for the next generation. Many of our young employees have gone on to start familes, with their children growing up to become engineers and doctors.
We have a lot of pride and respect for our team – we greatly value their wellbeing, celebrate their hard work and encourage them to develop within their roles. As a result we have one of the lowest worker turnover rates in the industry, with a 10 year average length of service.
Translated from Tamil the native language of South India.
“I’ve been working at Bags of Ethics for 12 years and I love what I do. It is like a family atmosphere here – my managers are not like in other factories – they are like my friends… I feel that coming to work gives me a lot of energy and pride.”
Jamila Saidi, Department for Business & Trade
Sylvie Freund-Pickavance, The Biscester Collection
Caroline Rush, British Fashion Council speaking with Dr. R. Sri Ram
Our YouTube Plant Room series delves into some of the most fascinating issues in sustainability and manufacturing. Join our CEO, Smruti, as she talks to industry leaders and renowned experts.
Sian Sutherland, Co-Founder of A Plastic Planet
Discussion about the global plastic crisis, highlighting why recycling alone is insufficient and emphasising the need for a fundamental shift toward sustainable alternatives.
Beth Knight, Cambridge Head Tutor
Insights on business sustainability, Ecolabel challenges, and Beth's game-changing solution – the digital product passport. Discover how this innovative concept simplifies the complex world of Ecolabels, benefiting both consumers and business leaders.
Explore international brand & sustainability growth in the UK and India with industry leaders discussing strategies for collaborations, franchises, and licensing. Featuring insights from experts like Jamila Saidi, Angela Far
Sian Sutherland, Co-Founder of A Plastic Planet
Discussion about the global plastic crisis, highlighting why recycling alone is insufficient and emphasising the need for a fundamental shift toward sustainable alternatives.
Beth Knight, Cambridge Head Tutor
Insights on business sustainability, Ecolabel challenges, and Beth's game-changing solution – the digital product passport. Discover how this innovative concept simplifies the complex world of Ecolabels, benefiting both consumers and business leaders.
Explore international brand & sustainability growth in the UK and India with industry leaders discussing strategies for collaborations, franchises, and licensing. Featuring insights from experts like Jamila Saidi, Angela







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In the early 2000s Supreme Creations was selling reusable bags and packaging made from cotton to small health food shops, and to forward-thinking sustainable companies like Mooncup, and Bodyshop which wanted alternatives to single-use plastic.
At the time Sri was also the largest wholesaler in Europe of a natural yarn called jute – a “golden fibre” which was used to form the backing of carpets, but could also be transformed into sacks, bags, and packaging…
It was however a chance encounter with the parents of two girls taking part in The Wings of Hope Achievement Awards, a charity co-founded by Dr R Sri Ram and his wife Rajni, that turned Supreme Creations from being a wholesale business to a major manufacturing one.
Two 14-year-old girls invited Sri and Rajni, as their “guests of honour”, to witness the launch of hundreds of balloons in central London, as part of their fundraising project for the Wings of Hope Children’s Charity.
During the photoshoot, the parents of one of the students thanked Sri and Rajni for giving their daughter the chance to be a young entrepreneur for a great cause and invited Sri to his offices that week for a coffee.
This chance meeting led Dr R. Sri Ram to be summoned by the Board of Tesco, the UK’s largest supermarket (whom this parent happened to be associated with) to help lead an initiative on using new alternative materials to plastic.