Meet Our Team of Global Experts

Supreme Creations / Bags of Ethics was created 25 years ago by Dr Sri, a professional manager with over 40 years of business experience.

Sri’s forward-thinking vision was to create a company on 3 pillars:
P – Professional, E –  Ethical and G – Green: PEG

Sri is the Founder and Chairman of the Supreme Group, a significant player in sustainable business with its headquarters in London and sales offices across Europe. Sri is the architect of building one of the most advanced manufacturing industries for sustainable packaging. He is instrumental not only in creating technical excellence but under his stewardship of over 4 decades built a team whose emphasis on quality makes The Supreme Group a world leader.

The factory in Pondicherry, South India has won numerous international awards and is a proud supplier to some of the best brands in the world – Nike, Christian Dior, British Airways, Qatar Duty free, Tesco, Selfridges, Sainsburys and thousands of large and small brands.

Supreme / Bags of Ethics supplies the British Royal family as a proud ethical supplier.

Supreme was selected as the preferred supplier by HM King Charles to be part of the Queen’s Green canopy for the late Queen’s Platinum celebrations and merchandising.

Sri has been instrumental in working with British Airways in upscaling their old uniforms by innovating a range of beautiful products.

Sri is also the founder of the www.thewingsofhope.org, This children’s charity he founded with his wife over 25 years has touched the lives of over 40,000 students in the UK and thousands in India and Malawi.

Sri is also the Chair of the UK India creative circle. www.ukicc.co.uk, He was nominated to this prestigious role by the UK Government’s Department for business and trade (DBT) and heads this important trade body. He dedicates a substantial amount of time on a pro-bono basis to promote trade between UK and India for the vast creative industry of the UK and India and leads trade delegations.

Sri is also the founder of SurpRice with a patent to produce leather like material made from rice straw. It is the first material to be produced in the world from rice straw and biodegradable.

Sri is a visiting lecturer for management studies at the London Business school, University of Vermont Grossman school of business USA, University of Pondichery, India , University of Westminster, CVV university in Cochin, India.

Sri is an author and has a private pilot licence.

Smruti Sriram leads Bags of Ethics (Supreme Creations) from its London headquarters, overseeing sales, marketing, finance, and operations across the global organisation. Since joining in 2008, she has been instrumental in driving sustainable innovation across product development, client services, including design, digital, sourcing, and upcycling, and strategic partnerships with global institutions. Smruti plays a pivotal role in connecting teams and initiatives between the UK, Europe, and India.

She leads key relationships with government bodies, universities, the press, and creative councils across the UK, Europe, India, the Middle East, and the USA, spanning industries such as fashion, beauty, travel, retail, hospitality, and design. Smruti has successfully led high-profile charity campaigns for conservation, education, and the arts, raising several million pounds in support of organisations including the British Fashion Council, Fashion Trust Arabia, Queen’s Green Canopy: Platinum Jubilee, Green Tree Badge with the Royal Forestry Society, Wings of Hope Children’s Charity, NHS Charities, and the British Red Cross.

A passionate advocate for sustainability, family business, and women in leadership, Smruti co-founded the Wings of Hope Achievement Award and the Green Tree Badge for children, combining her commitment to environmental stewardship with mentorship and education. She regularly lectures on sustainability, brand marketing, and leadership, sharing her insights with audiences across the UK, Europe, and India.

Her academic credentials include a Master’s in Philosophy, Politics, and Economics from the University of Oxford, and an MBA from London Business School.

Ram Naidu brings nearly two decades of experience across Commercial Operations, Finance, Logistics, and IT Infrastructure, combining strong operational leadership with solid technical capability. A Certified Information Systems Auditor (CISA), ACCA (PQ) professional, and Finance Graduate with a strategic blend of operational, financial, and technological expertise, Ram focuses on driving operational excellence, strengthening financial performance, and leading technology transformation to deliver sustainable business value.

Since joining Supreme Creations in 2020, Anne Conet Nguyen Ba has been instrumental in shaping the company’s marketing and digital strategy, bringing extensive expertise in both offline and digital channels. With a career rooted in the fashion industry across Paris and London, Anne developed a deep understanding of brand storytelling, consumer behaviour, and responsible design. Her passion for ethical and sustainable practices inspired her to join Bags of Ethics (Supreme Creations), contributing to meaningful change within the fashion and lifestyle sectors.

Anne leads a dynamic marketing and digital team, crafting high-quality content that engages audiences, enriches social media presence, and strengthens website communication. Her approach blends creativity with strategic insight, ensuring campaigns are both impactful and aligned with sustainability principles.

A dedicated advocate for sustainability and responsible business practices, Anne holds a Master’s Degree in Marketing and Customer Relationship from CELSA Sorbonne University. Through her work, she continues to elevate brands while championing environmental and ethical initiatives.

Manuel Faus, Bachelor’s degree in Business and Management Administration and an MBA in Brand Marketing, leads Bags of Ethics (Supreme Creations) sales operations across Spain and Portugal, driving regional growth through strategic planning, market development, and strong customer relationships. Since joining the company in July 2017, Manuel has been instrumental in developing and executing the regional sales strategy, identifying growth opportunities across existing and new market segments, and ensuring alignment with global company objectives.

He oversees the Iberian sales teams, providing leadership, training, and mentorship to foster a high-performance culture. Manuel is responsible for defining territories, assigning accounts, and recruiting new talent to strengthen the team. He also manages key accounts and strategic partnerships, negotiating major contracts while maintaining long-term customer satisfaction.

A results-driven professional, Manuel monitors sales performance, manages pipelines, and leverages analytics to drive decision-making. He works closely with marketing, product, finance, and operations teams to tailor campaigns, communicate market feedback, optimize pricing, and ensure timely delivery of products. Additionally, he oversees the regional sales budget, ensuring efficiency and preparing strategic reports for senior management.

Manuel represents Bags of Ethics (Supreme Creations) at industry events and trade shows across Spain and Portugal, maintaining the company’s reputation for excellence, integrity, and innovation.

Agne joined Supreme Creations in 2021 and brings a creative foundation to her role, supported by a Bachelor’s degree in Fine Art from the University of East London. As Senior Sales Account Manager for the UK, she leads client relationships with a consultative and design-focused approach, working closely with brands to develop new product concepts and creative briefs. She is responsible for nurturing long-term partnerships, understanding client needs, and guiding them through tailored sustainable packaging and product solutions. With her blend of creativity, commercial insight, and relationship-building skills, Agne plays a key role in delivering meaningful value and strengthening Supreme Creations’ presence across the UK market.

Anna Fovero joined Bags of Ethics (Supreme Creations) in 2025 and leads sales for the Italian market. With a degree in design and a professional background working across several fashion companies, she brings extensive knowledge of product construction, materials, and development processes. Her design and fashion expertise allow her to work closely with brands to create tailored sustainable packaging and product solutions that balance aesthetics, functionality, and commercial objectives. Anna is responsible for building and nurturing long-term client partnerships, understanding market needs, and guiding clients through strategic product and design initiatives. Fluent in Italian, she ensures clear and effective communication with local clients while collaborating with cross-functional teams to deliver seamless, high-quality solutions. Her market knowledge, commercial acumen, and deep understanding of product development and construction strengthen Supreme Creations’ presence and support continued growth in Italy.

Jenny joined Bags of Ethics (Supreme Creations) in 2024 as an Account Manager for the UK market. She holds a BA in Business, Management Administration and Law, bringing strong analytical, commercial, and client management skills to her role.

Fluent in Spanish and Italian, Jenny effectively supports customer relationship management across multiple markets, building and nurturing long-term client partnerships. She works closely with clients to understand their needs, provide tailored solutions, and ensure timely, high-quality delivery of products and services. Jenny’s expertise in account management, combined with her multilingual capabilities, strengthens Supreme Creations’ client engagement and market presence across the UK and international markets.

Fahmida RK joined Bags of Ethics (Supreme Creations) in 2023 and plays a central role across Special Projects, Marketing, and Creative Strategy. She holds a BSc in Product Design Engineering from Buckinghamshire New University, with additional studies at Parsons School of Design in New York, and a postgraduate degree in Design Strategy and Innovation (AI & Engineering) from Brunel University London. Her multidisciplinary background enables her to bridge design, technology, and strategic marketing with ease.

Working across Bags of Ethics, the  Green Tree Badge, and the Wings of Hope, Fahmida leads cross-functional teams and external partners to deliver high-impact digital, brand, and talent-led initiatives. She manages end-to-end project execution, spanning planning, creative development, websites, social content, and events, ensuring each project aligns with brand objectives and market insights.

Fahmida conducts detailed market and trend research to guide strategic decisions, uncover new opportunities, and support brand growth. Her responsibilities include shaping digital and social media strategies, managing brand and influencer collaborations, producing creative content, and overseeing press communications. With strong skills in copywriting, content direction, and sustainability-focused storytelling, she develops presentations, case studies, and marketing assets that enhance brand visibility and thought leadership.

Viktor joined Bags of Ethics (Supreme Creations) in 2022 and leads the company’s sales efforts across the DACH region (Germany, Austria, Switzerland). With extensive experience in client relationship management and business development, he drives regional growth through a consultative, design-focused approach, collaborating closely with brands to develop tailored sustainable packaging and product solutions.

He is responsible for nurturing long-term partnerships, understanding client needs, and guiding them through strategic product and design initiatives. Viktor works closely with cross-functional teams to ensure seamless delivery and alignment with market demands. His market insight, commercial acumen, and relationship-building skills strengthen Supreme Creations’ presence and drive impactful business outcomes across the DACH region.

N. Ganesh, B.Com and ACA, joined Bags of Ethics (Supreme Creations) in 2008 and currently serves as Vice President – Finance and Administration. He brings extensive expertise in financial management, operational oversight, and regulatory compliance.

In his role, Ganesh oversees accounting operations, financial reporting, and adherence to statutory and regulatory requirements. He leads and mentors the finance and administration teams, ensuring smooth operational performance and strategic support for the organisation’s growth objectives.

With a disciplined and analytical approach, Ganesh plays a key role in maintaining financial integrity, driving operational efficiency, and supporting Supreme Creations’ long-term sustainability.

Selvam Marimuthu, B. Tech (Textiles Technology), has been an integral part of Bags of Ethics (Supreme Creations) since 2012, serving as General Manager of Operations. Selvam was a gold medallist from the university of Madras. He oversees the company’s end-to-end manufacturing processes, including production, quality assurance, merchandising, planning, procurement, and workforce management, ensuring efficiency, cost control, and on-time delivery.

Selvam is responsible for strategic planning, driving continuous improvement, and aligning operational performance with the company’s broader business objectives. He maintains strong relationships with buyers, vendors, auditors, and stakeholders, ensuring smooth order execution, resolution of escalations, and adherence to quality and compliance standards, including SEDEX, GOTS, and FAIRTRADE.

With a focus on operational excellence, financial oversight, and team leadership, Selvam cultivates a disciplined and motivated workforce while fostering a safe and productive working environment. His expertise ensures that Supreme Creations consistently delivers high-quality products while meeting strategic goals and client expectations.

Matthew holds an undergraduate degree from the National Institute of Knitwear and Fashion Technology (TEA), Tirupur, and a postgraduate qualification in Management from Salford College, Adelaide, South Australia.

He joined the factory in January 2008 as a Merchandiser and has since progressed to the role of General Manager – Customer Service for the UK, Europe, and India. With extensive experience across quality control, merchandising, and client management, Matthew plays a pivotal role in ensuring seamless communication, strong customer satisfaction, and smooth operational coordination.

His deep understanding of international client expectations and production processes allows him to lead teams effectively, resolve challenges efficiently, and nurture long-standing partnerships with global customers.

Govind joined Bags of Ethics (Supreme Creations) in 2008 and brings strong technical expertise with a Diploma in Automobile Engineering and a Diploma in Footwear and Leather Goods. As Supervisor of the Leather Department, he oversees daily production activities, ensuring high-quality output and smooth coordination across all stages of manufacturing.

He is responsible for production planning, raw material and accessory requirements, and providing training to team members to maintain skill, accuracy, and efficiency. Govind works closely with the production and QC teams to ensure that every product meets the company’s quality standards. He also liaises with the packing department to ensure all job card instructions are followed and that goods are prepared and shipped on schedule.

Committed to teamwork and productivity, Govind plays an essential role in maintaining consistency, quality, and operational flow within the leather division.

R. Prabhulingam, B.Tech in Information Technology, serves as Chief Technology Officer at Bags of Ethics (Supreme Creations), aligning technology strategy with the company’s broader business objectives. Since joining in September 2025, he has been instrumental in driving innovation and defining the technology roadmap, ensuring that digital solutions and infrastructure support the company’s operational and strategic goals.

Prabhulingam oversees all aspects of technology infrastructure and operations, focusing on operational excellence, efficiency, and scalability. He leads and mentors the technology team, fostering a culture of collaboration, innovation, and continuous professional development. He is responsible for ensuring robust security protocols, managing risks, and maintaining compliance with relevant regulations, while also collaborating with internal and external stakeholders to deliver technology solutions that enhance customer experience and business performance.

Through his leadership, Bags of Ethics (Supreme Creations) continues to leverage cutting-edge technologies to innovate sustainably and deliver high-quality solutions across its global operations.

Raj leads Bags of Ethics (Supreme Creations) Design Studio while also overseeing the company’s IT infrastructure, bringing a rare combination of creative vision and technological expertise to the organisation. As Head of Design Studio, he guides the creative direction of all design projects, ensuring that work meets client needs while upholding the highest standards of quality and innovation. He mentors and motivates the design team, fostering a collaborative environment that encourages experimentation and creative excellence. Raj works closely with internal departments and clients alike, translating business objectives into compelling design solutions across graphic, digital, and product mediums.

In parallel, Raj manages the company’s IT operations, ensuring that systems, networks, and hardware function securely and efficiently to support global business goals. He leads a team of IT specialists, overseeing projects, cybersecurity, and technology upgrades, while implementing strategies that optimise resources and enhance operational efficiency.

With a focus on innovation, quality, and collaboration, Raj bridges the creative and technological functions of Bags of Ethics (Supreme Creations), ensuring that both the design studio and IT operations contribute seamlessly to the company’s success.

Selvakumar S, holding a Diploma in Man-Made Fiber Technology, a Diploma in Export Management, and an MBA in Textile Technology, serves as Production & Technical Manager at Bags of Ethics (Supreme Creations). He oversees the end-to-end production process, ensuring efficiency, cost-effectiveness, and adherence to quality standards.

Selvakumar is responsible for planning production schedules, allocating human and material resources, monitoring workflows, and implementing quality-control programs. He liaises across departments, including cutting, printing, stitching, and finishing, to ensure smooth operations and on-time delivery of finished goods.

In addition, he supervises and motivates teams, reviews performance, identifies training needs, and leads internal task forces to drive operational excellence. Selvakumar also provides technical guidance on fabrics, product re-engineering, and sample creation, while proactively addressing bottlenecks and ensuring compliance with customer standards and safety regulations.

Through his expertise in production, technical management, and process optimization, Selvakumar plays a pivotal role in maintaining Supreme Creations’ high-quality standards and operational efficiency.

Manikandan K, M.Sc. in Textile & Fashion Designing and DFT qualified, joined Bags of Ethics (Supreme Creations) in 2024 as Senior Merchandiser. He brings extensive expertise in merchandising and supply chain management, overseeing the complete order lifecycle from product development to logistics.

Manikandan ensures that all operations are cost-efficient, deadlines are met, and deliveries comply with client requirements and quality standards. His role involves close coordination with production, design, and logistics teams to streamline processes, manage resources effectively, and maintain strong relationships with clients. Through his meticulous approach, Manikandan contributes to the seamless execution of orders while supporting Supreme Creations’ commitment to quality, sustainability, and operational excellence.

Balabascaran joined Bags of Ethics (Supreme Creations) in March 2021 and brings strong financial expertise supported by an MBA in Finance. As Finance Manager, he oversees the company’s financial operations with a focus on accuracy, transparency, and long-term stability.

He is responsible for managing day-to-day accounting activities, ensuring full compliance with regulatory and statutory requirements, and implementing robust financial controls and risk-management frameworks. He leads financial reporting and analysis, supports strategic decision-making through detailed insights, and oversees budgeting and forecasting to guide operational and commercial planning.

With a disciplined and analytical approach, Balabascaran plays a key role in maintaining financial health and supporting sustainable growth across the organisation.

Venk holds a B.E. in Electronics & Communication and an MBA in Operations. He joined Bags of Ethics (Supreme Creations) in 2021 and serves as Logistics Manager, overseeing the end-to-end movement of goods to ensure timely and efficient delivery.

Venk coordinates closely with freight forwarders, clients, and internal teams, managing both air and sea shipments while handling customs clearance and all necessary documentation. He tracks shipments from dispatch to final delivery, maintains MIS reports, and provides regular updates to clients and management.

With a strong focus on customer service, Venk resolves delivery-related queries promptly and ensures high levels of client satisfaction. His meticulous approach and operational expertise contribute to smooth logistics operations and reliable service for Supreme Creations’ global customers.

P. Divyanathan has been a key contributor to Bags of Ethics (Supreme Creations) division since September 2018, focusing on e-commerce growth, digital marketing, and customer acquisition. He leverages his expertise in platforms such as Google Ads and Google Tag Manager (GTM) to drive targeted campaigns that enhance brand visibility, engagement, and revenue.

Divyanathan also manages the company’s web infrastructure, including DigitalOcean and CloudFlare, ensuring reliable performance and security for digital platforms. In addition, he supports initiatives for Bags of Ethics, The Wings of Hope, and liaises with organisations such as the UK International Consumer Centre (UKICC), aligning digital strategies with consumer protection and sustainability objectives.

His academic credentials include a BSc in Computer Science and an MBA (General), underpinning his strategic and technical approach to digital growth and e-commerce excellence.

G. Ilangeizhian, B.Tech in Computer Science, has been a key member of Bags of Ethics (Supreme Creations) since November 2016, serving as Senior Full-Stack Web Developer for the company’s e-commerce and digital platforms. He oversees the development, maintenance, and enhancement of web solutions, ensuring seamless functionality, high performance, and optimal user experience.

Ilangeizhian manages content management and customization, tailoring digital platforms to meet business and client needs while optimizing website performance and scalability. He leverages analytics and business insights to inform improvements, enhance e-commerce capabilities, and support strategic decision-making. Additionally, he provides technical support and troubleshooting, ensuring that both internal teams and customers experience smooth, efficient digital interactions.

Through his expertise in full-stack development and e-commerce solutions, Ilangeizhian plays a pivotal role in enabling Supreme Creations’ digital presence to remain innovative, reliable, and user-centric.

C. Harikumaran,BE in Electronics and Communication Engineering, has been an integral member of Bags of Ethics (Supreme Creations) since April 2021, serving as a Full-Stack Developer. He develops and maintains responsive web applications by integrating intuitive front-end interfaces with robust back-end services, ensuring seamless functionality and an enhanced user experience.

Harikumaran designs and implements RESTful APIs and optimizes database queries to improve application performance, scalability, and reliability. Through his expertise in both front-end and back-end development, he contributes to the company’s digital infrastructure, supporting e-commerce, internal systems, and web-based initiatives across Supreme Creations.

M. Arunraj, B.Tech in Structural Engineering, has been a valued member of Bags of Ethics (Supreme Creations) since December 2018, serving as a Software Developer responsible for the company’s digital platforms. He manages website content, oversees development and enhancements, and ensures seamless functionality through rigorous monitoring and testing.

Arunraj also handles enquiry management, supporting both internal teams and customers to ensure smooth communication and efficient resolution of requests. Through his technical expertise, he plays a key role in maintaining a reliable, high-performance online presence for Supreme Creations, enabling the company to deliver an engaging and user-friendly digital experience.