With multiple events unfolding around the world and in the UK in recent times, the British economy too has taken a hit. While the growing cost of living has caused the ‘heat or eat’ dilemma for many, many others seem to have been affected in their purchase of essential toiletries and personal care products. The ‘Hygiene Poverty’ as many charities and publications like Marie Claire are calling it, seems to be the third leg of the ‘heat or eat’ dilemma.
To quantify the problem at hand, a recent YouGov report has stated that more than 3.1 Million adults in the UK are affected by hygiene poverty. This number translates to 6% of the British adult population and looks even worse for those from lower-income households (13%), 18-34 old younger population (11%), people from the ethnic minority background (11%), and the disabled (21%).
Hygiene poverty can have some serious implications on the lives of people it affects. When necessary essentials like toothpaste, shampoos, laundry detergents and period products become unaffordable for people, their personal hygiene takes a hit with some serious side-affects. Social isolation, anxiety, depression and shame start affecting their everyday lives and restrict them from taking on opportunities that can lift them out of poverty. Job seekers start missing interviews, while children start avoiding schools and participating in sports and activities in order to escape the shame of being labelled as someone with poor hygiene standards.
We believe that Everyone Deserves to Feel Clean and this National Hygiene Week we are doing more than just sharing a message. We are partnering with the Hygiene Bank, which is a grass-root level, people-powered charity and social movement. They are working tirelessly to bring about a social change, by allowing them access to hygiene products.
To mark the occasion, Bags of Ethics will be donating 100% of the Preen ‘Wellness Collection’ sales to the Hygiene Bank.
We hope to help millions, who don’t feel confident and accepted as they can’t afford the basics.
Check out our ‘Wellness Collection’ which features an exclusive floral print by British fashion designer, Preen:
You too can help the Hygiene Bank in their mission, by shopping our ‘Wellness Collection’, or donating directly to the charity. You can also help spread the word by sharing this post with your followers and friends on social media